RAKBANK,brought back to life.
Bringing a ten-year-old digital banking product back to life, one aligned detail at a time.
Ten years untouched, and losing customers. Something had to change.
One of the UAE's leading banks hadn't touched its website in a decade. Dated design, hidden information, inconsistent branding and a rigid structure that made everything harder than it needed to be.
In a market competing for millennials and Gen Z, a decade of digital neglect had become a business problem nobody could ignore any longer.
One page, one layout, one perfectly aligned detail at a time.
I validated that the new RAKBANK design system was applied with precision and consistency throughout. Every layout checked and every element true to the design system.
I also contributed to co-creation and ideation workshops because at this scale, consistency isn't a quality bar. It is the product.
Behind every great transformation is someone making sure every detail holds.
Co-Creation
Workshops across business units to align voice, system and intent.
Design Consistency
Every layout audited against the new RAKBANK design system.
Digital Integrity
Personal and business journeys held to the same standard.
Quality Assurance
QA across teams from prototype to launch.
- —A unified design system shared across product squads.
- —Editorial voice aligned across previously siloed pages.
- —QA process that held quality through a multi-team rebuild.